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Vestas rejigs European sales team

Northern and Central Europe business units to merge from 1 January

Vestas rejigs European sales team image

Vestas is to merge its northern Europe and central Europe sales business units, effective from 1 January 2018.

The Danish manufacturer said the merger will “combine capabilities and expertise and position itself strongly to capture future growth opportunities in Europe’s mature markets”.

It added that the merger follows a strategy to “ensure an agile organisation that adapts to market and customer needs”.

Nils de Baar is named president of the new Vestas North & Central Europe sales team based in Hamburg, Germany.

He previously lead the central Europe sales group.

The company added that its Malmo office will remain an important centre for its “sales effort going forward”.

Vestas Northern Europe president Klaus Steen Mortensen is leaving the company by “mutual agreement” as part of the merger plan.

Vestas executive vice president and chief sales officer Juan Araluce said: “By merging the two sales business units, we combine experience and capabilities across markets with a simpler and more agile setup, which will ensure faster decision-making and help us sustain our leadership in mature markets.”

De Baar said: “With this change, Vestas will have the right structure in place to better capture growth and stand stronger in a tougher market.”

Image: Vestas

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